Digital Marketing Essentials: A Beginner’s Guide
Unlock the power of digital marketing and learn the essential skills to build and grow an online presence. This course covers the fundamentals — from SEO to social media — empowering you to create effective marketing campaigns. Whether you’re an entrepreneur, freelancer, or just curious about digital marketing, this course will set you on the right track.
Course Structure:
Section 1: Introduction to Digital Marketing
Lesson 1: What is Digital Marketing?
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- Overview of digital marketing and why it matters.
Lesson 2: Key Channels and Strategies
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- SEO, Social Media, Email Marketing, Paid ads, and Content Marketing explained.
Section 2: SEO Basics
Lesson 3: Creating a Simple Website
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- Importance of a website, basic setup tips, and user experience.
Lesson 4: SEO Fundamentals
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- Keyword research, on-page SEO, backlinks, and ranking tips.
Section 3: Social Media Marketing
Lesson 5: Social Media Platforms Overview
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- Breakdown of Facebook, Instagram, LinkedIn, YouTube, and more.
Lesson 6: Creating Engaging Content
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- Content strategies, posting frequency, and tips for better engagement.
Section 4: Paid Advertising Basics
Lesson 7: Google Ads and Facebook Ads
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- How to create basic ad campaigns, target the right audience, and manage budgets.
Lesson 8: Re-targeting and Analytics
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- How to re-target website visitors and measure campaign success.
Section 5: Email Marketing and Content Strategy
Lesson 9: Email Marketing Basics
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- How to build an email list, write effective emails, and nurture leads.
Lesson 10: Content Marketing Essentials
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- How to create valuable content that attracts and converts customers.
- Understand the core concepts of digital marketing.
- Set up and optimize a website for SEO.
- Create engaging social media content and run ads.
- Build email marketing campaigns that convert.
- Track and analyze performance for better results.
Curriculum
- 5 Sections
- 11 Lessons
- 45 Days
- Introduction to Digital Marketing4
- Website and SEO Basics2
- Social Media Marketing2
- Paid Advertising Basics2
- Email Marketing and Content Strategy2
A passionate educator with a postgraduate degree in MCA, specializing in Python and Data Science. With 5 years of experience, I excel in Digital Marketing and Web Development. My mission is to simplify learning, empower students with industry-ready skills, and bridge the gap between knowledge and real-world application.